Seth Godin understands viral marketing. In fact, he wrote the book on it! He's also the author of may other books on business and marketing, including:

• Permission marketing: turning strangers into friends, and friends into customers
• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
and his latest...
• Meatball Sundae: Is Your Marketing out of Sync?

The book I'm recommending today is one he offers as a free download! It's called "Unleashing the Ideavirus" and you can have the entire 197 page book for free courtesy of Seth Godin himself.

I've discovered, while talking to other entrepreneurs that the true meaning of viral marketing is still misunderstood. Many people believe it's just a form of word of mouth, or it requires some sort of "youtube" video campaign. Some may think of it as "enhanced" word of mouth, and while that is a step in the right direction, what is meant by "enhanced" is not very clear in their minds. Find out what "viral marketing" really is and find out why this book is offered by the author for free! Visit the link below and download the pdf in option 2 on that page, or buy the book in option 1 if you prefer to have a hard copy. It's up to you. After you read it, please feel free to come back here and comment to let us know how you liked it. Get the book here! Or hey! Download it directly from this page.